How to build a successful Q-commerce app?
Q-commerce is thriving, with companies like Jokr, Weezy, Getir, and Flink springing up all around the world at a breakneck pace, a movement fueled by Covid-19 lockdowns and limited access to ordinary products and home goods.
But what is it, why is it so successful, and how does it affect consumers, cities, and established operators?
What is Q-Commerce, and how does it work?
E-commerce vs. Q-commerce: What’s the Difference?
The term ‘e-commerce’ relates to the purchase or selling of a product or service over the internet.
Along with the internet’s democratization came the wonder of online shopping. Customers might order a product digitally, whether it’s an electronic device or clothing, and receive it in the following 3-5 days, which is regarded as a reasonable amount of time.
Q-Commerce which is known as ‘rapid commerce’ is a new, faster version of e-commerce. It is sometimes used interchangeably with ‘on-demand delivery’ and ‘e-grocery.’ It blends the benefits of traditional e-commerce with last-mile delivery advancements.
The premise is essentially the same, with the speed of delivery being the main variation. Delivery is evaluated in minutes instead of days in order to be economical.
This has broadened the range of products that people can order, with perishable commodities – such as groceries – being a big area that q-commerce companies cater to. It is more likely to concentrate on the micro – smaller quantities of fewer things. For example, a missing ingredient for a recipe that’s previously been planned.
“Today’s consumers demand and anticipate more products to be delivered to their homes than ever previously. It is no longer essential to wait 24 to 48 hours for shipment. Rather, this is now expected to happen in a matter of minutes.” – Glovo’s Global Director of Q-Commerce, Daniel Alonso
The most significant, but less visible, change occurs on the backend, in the way q-commerce works behind the scenes.
Many employ ‘dark stores,’ which are strategically positioned warehouses, to ensure a speedy turnaround from order to doorstep. These can range in size from 3229 to 7500 square feet (300-700 square meters) and stock upwards of 1,000 individual products.
Many companies also crowdsource labor, allowing them to have a fleet of people ready to go at any time.
The combination of these elements, as well as others (such as the use of cutting-edge software and the design of dark stores itself), gives them the greatest agility and flexibility needed to effectively respond to client demand at all hours of the day and night.
What are some of the advantages of Quick Commerce?
From the viewpoint of consumers, q-commerce distinguishes itself from traditional businesses in four areas.
q-commerce enterprises can deliver goods to consumers in a fraction of the time it takes a traditional retail location.
This is owing to the aforementioned hyper-local micro-fulfillment centers (‘dark stores’) strewn throughout densely populated areas of cities and located within 3 kilometers of people placing orders. This means that orders can be completed up to 25% faster than in-store fulfillment.
Dark establishments don’t have to compromise valuable space footage to accommodate people perusing aisles because every inch of their floorplan is optimized for efficiency. Couriers may effortlessly speed back and forth between dark establishments and consumers’ locations once orders are ready.
2. Hand-picked, suitable products are guaranteed to be available.
Due to investments in AI and technologies that monitor demand and alter inventory in real-time, things are more likely to be available, not merely faster delivery. Companies can react by ensuring things are delivered in accordance with demand patterns identified by intelligent software.
They also leverage mobile technologies to keep its army of couriers – who serve as the brand’s face – updated, upskilled, and providing high-quality service to clients.
3. This is a 24-hour operation.
Physical and brick-and-mortar stores are constrained by particular daily operating hours, whereas dark retailers are not. They can function 24 hours a day, 365 days a year.
This round-the-clock access corresponds to the ‘always-on’ lifestyle that smartphone technology has spawned, in which individuals are up at all hours and have their smartphones within arm’s reach.
Which would you choose: stopping what you’re doing, looking for keys and cards, tying laces, walking a block or two, then around the store looking for your items, being unable to find them and asking for help, queuing, paying, bagging items, then walking back home, or staying right where you are, opening an app and pressing a few buttons?
The basic – and extremely appealing – value offer that q-commerce firms offer time-strapped customers is ease.
Successful q-commerce apps
A few successful q-commerce apps are mentioned below:
It is linked to a smartphone app, as are the majority of such enterprises. This type of business model requires native phone capabilities, such as the ability to call at any time and, most significantly, geolocation.
The program itself isn’t really impressive; in fact, it’s quite basic. We enter our address – or let it geolocate us for us – and it tells us how long it will take to deliver our package.
After that, a gridded pane with numerous categories (veggies and fruits, organic products, drinks, cleaning, toddlers, pets) was displayed. The section on local producers is particularly noteworthy, as it contributes to the concept of proximity commerce.
Then you put the products in your shopping cart, pay, and your item arrives at your door in about 10 minutes. That’s all there is to it; there are no other issues.
Grofers, which four months ago switched to 10-minute grocery delivery, is repositioning itself as a quick-commerce platform that can supply anything a consumer would need in 10 minutes, according to founder Albinder Dhindsa of SoftBank and Zomato.
This might have anything from a cellphone charger to stationery to over-the-counter drugs.
The Zepto app, India’s quickest grocery delivery app, is now available. You’ll never have to worry about being late or having your groceries rot while being carried with Zepto. It takes only 10 minutes to deliver groceries.
Whatever you want, wherever you are, Zepto will get it to you as soon as possible. Zepto is a clever name that cleverly employs a mathematical phrase to explain and explain the app, which delivers groceries in 10 minutes, outpacing its competitors.
On the heels of powerful demand, Flink, a Berlin-based on-demand “immediate” grocery distribution service founded around self-operated dark stores and a relatively small assortment (2,400 items) that it claims to deliver in 10 minutes or less, has elevated $240 million to broaden its business into more cities and countries.
Flink (German for “fast”) is currently available in 24 cities across Germany, France, and the Netherlands.
Thousands of pleased individuals are benefiting from Jokr’s completely unique and revolutionary shopping encounter. Jokr makes things easy and quick while reducing waste.
Simply order groceries through the Jokr app and have them delivered in 15 minutes: quick and at retail rates. There will be no more food waste. Purchase only what you truly require. Choose the foods and items you want, when you want them, and Jokr will take care of everything else.
What does q-commerce have in store for the future?
“Digital natives are setting the tone for the future of purchasing.” – Alexandra Journeau, Asap’s Co-Founder
The decade’s currency is comfort. Consumer expectations have been indelibly changed by technology, to the point that we anticipate rapid satisfaction.
Whether it’s entering a question into Google and seeing the answer appear in a matter of seconds, or ordering dessert through an app and getting it 10 minutes later.
E-commerce site consumers consider a page load time of more than 2 seconds undesirable, to name one example of this technology-induced impatience. (Google targets a 0.5-second page load time.)